The Only Three has been working closely with Takashimaya Singapore to create a series of seasonal direct mailer booklets, released throughout the year – Spring, Summer, and Christmas. These booklets are part of Takashimaya’s ongoing customer engagement and retail storytelling strategy.

The Only Three is responsible for the cover illustrations that interpret the seasonal themes provided by Takashimaya and bring them to life through vibrant and youthful visual language. From blossoming spring motifs to playful summer scenes and festive winter palettes, each design captures the spirit of the season while staying true to Takashimaya’s brand elegance.

Scope of Work

Creative Concept
Catalogue Design

For the summer edition, The Only Three embraced the spirit of a green summer – fresh, vibrant, and full of life. Drawing a splash of color to brighten up the season, the cover features playful illustrations in lush greens and sunlit tones, capturing the feeling of carefree days and nature in full bloom. It’s a way of saying: summer starts here.

A cheerful hello from the mailbox.

We create a series of seasonal direct mailers for Takashimaya Singapore – from concept to illustration. Each cover is based on seasonal themes provided by the client, then reimagined through our lens with a light-hearted, youthful spirit and color palettes curated just for the season. Every edition is a little celebration delivered right to your door.