INSPIRATION & CONCEPT
The Only Three crafted the concept design and production of the Tết gift for PHUONG MY, under the concept of “A Journey of Joy”. Under the creative concept, The Only Three conceptualized a Cat Figure inspired by the Chinese Zodiac. For 2023, the symbol is the Water Cat, which is the origin of this design.
Scope of Work
Creative Concept
3D Modeling
Packaging Design
Production
GIFT MODELING & PACKAGING DESIGN
The Only Three chose the color red, a significant color of the Chinese Lunar New Year, which stands for prosperity to represent the packaging. For the pattern, The Only Three designed a pattern of cats resting under the flower blossom tree; a reflection of peace and calmness. The tree itself also symbolizes elegance and beauty, a true match for a luxury fashion house such as PHUONG MY.
The box packaging has a cut-through cover in a window-esque shape, representing a glance out of a house’s window to immerse oneself in a peaceful trance just within the home’s yard.
