To celebrate its 10th anniversary, PHUONG MY has organized an exhibition re-telling her 10-year journey at Independence Palace, Ho Chi Minh City. The Only Three was commissioned to conceive concept and creative designs that best portray her 10-year journey.

Scope of Work

Creative Concept
Gift Design
Production

For the exhibition’s concept, The Only Three has drawn inspiration from flower petals – the all-time inspiration of designer Phuong My. Flower petals that float along the flow of the wind of time, which also conveys PHUONG MY’s ambition to create designs that are timeless.

The name “Petalwalker” was created embodying the exhibition’s theme. PHUONG MY’s logo and wordmark are inspired by flowers, The Only Three respected this visual identity and used petals as the key element throughout the exhibition’s theme.

Flower illustrations are embossed on the envelope of the invitation letter, expressing the elegance of the brand and was a key inspiration throughout the exhibition. Packaging featured intricate three-component gift box, flower cutouts and foiling details.