InterContinental Nha Trang is the luxury beachside retreat located in the heart of the beautiful Vietnam’s southern coastline. Sitting on the bay where the blue sea kisses the golden sand, this oasis of retreat gives a perfect blend of renowned InterContinental hospitality and Vietnamese local charm.

InterContinental Nha Trang offers an ultimate luxury beachside retreat with spacious rooms and suites combined with authentic dining experiences and spa therapies. The location is where the blue sea laps the golden sand, guests are mesmerized by its service offerings perfect for a leisure getaway, family vacation or the wedding of your dreams.

Scope of Work

Creative Concept
Communications

InterContinental Nha Trang had a mission to establish its brand position in Vietnam and cement itself as a top luxury player among local and international travelers. Expansive, comfortable and luxurious; the sprawling resort overlooks endless ocean views and is situated in the beachside town of Nha Trang.

A true beachside retreat of its kind, the resort was inspired by its exclusive ‘In The Know’ approach, offering clients a fresh perspective on the beachside city, and providing an exclusive experience like no other. The hotel takes various inspirations from traditional Vietnamese designs and today’s contemporary take on hospitality and interior, together with a Japanese-inspired spa. The hotel is established on three key pillars; business, leisure and weddings.

For this collaboration, The Only Three was tasked to come up with a clearly defined marketing and PR communication strategy and activation plan. The objective was to re-create a digital PR strategy to better target and communicate to potential customers for the three key pillars; business, leisure and weddings.

Under this concept, we devised the theme of “The Pursuit of Excellence”, drawing on multiple inspirations across all touch points offered by Intercontinental Nha Trang. This overall theme is inspired by the world-class service and facilities provided by the hotel property and is used to drive our digital campaign.

The Only Three devised a digital campaign empowered by social media, namely on Instagram and Facebook. We came up with the overall strategy as well as activation for both platforms, as well as advertising banners. Beyond this, The Only Three was also responsible for offline PR. For this, we focused on key OOH advertising through billboards and banners across very strategic areas to gain maximum exposure and build brand awareness across key locations.