Blue Zones is the name of designated areas close to nature with an ideal living environment to maintain exceptional health, longevity, and a strong sense of community. Living in the land of Blue Zones generally enjoy a longer and more fulfilled lifespan of higher standard. These are the inspiration for Ecopark, a progressive and visionary Vietnamese eco-urban developer–to invest in the establishment and development of Ecovillage Saigon River, which is Vietnam’s first Blue Zone and the world’s sixth.

Scope of Work

Creative Concept
Brand Story
Key Visual

Covering 55 hectares, including 32 hectares of water and 4 hectares of parkland, The Ecovillage Saigon River emphasizes on its visitors’ well-being and rejuvenation. Bringing together the concept of Blue Zones and the inspiration from the resort’s natural landscape, The Only Three has created a campaign inspired by Blue Zones itself through a set of key visuals and communication designs that best represent this tremendous and anticipated project from Ecopark.

Blue is the signature color that immediately brings to mind the term Blue Zones. Based on this color and inspired by various blue-green gradients of rippling Saigon river water, The Only Three has chosen three of those shades to create a color palette that leaves a calm, fresh and healthy impression of the Blue Zones, and specifically Ecovillage Saigon River, in public’s eyes.

Four-leaf clover has long been a symbol of luck, hope and purity. Adhering to the Blue Zones’ spirit of prosperity, longevity and community, The Only Three has decided to use this lucky plant as the key visual for the Ecopark Blue Zones’s communication contents. The blue four-leaf clover rendered by our team will go hand in hand with the brand’s representing colors on all communication materials, giving it a friendly, sustainable image and emphasizing Ecopark Group’s vision for the Blue Zones real estate model in Vietnam.