Calling The Costa Home – a beautiful residential tower overlooking the sparkling sea of Nha Trang Bay, Costa Robata is a contemporary Japanese restaurant with culinary highlights such as Robatayaki old style barbecue. This is also a short for “Robata” – an old-style Japanese charcoal barbecue that dates back centuries ago. The restaurant also offers other culinary highlights such as tempura, sushi, sashimi and yakitori.  

Pioneering bringing not only authentic culinary but a traditional yet creative culinary art of experience, Costa Robata offers a unique experience of Japanese cuisine. The interior is surrounded by a kitchen and sake bar, Costa Robata welcomes its customers with warm and elegant spaces, together with live music and open-kitchen performance by chefs at the heart of Nha Trang.

Scope of Work

Creative Concept
Brand Identity
Collateral Design
Key Visual
Website

Our inspiration comes from the spirit of the restaurant – Robatayaki. “Charcoal” is a core element of the restaurant and an inspiration creating a traditional yet creative calligraphy of “炭” – the kanji for charcoal and also a combination of two different words “fire” “火” and “ash” “灰”.

Mindful of this beautiful, profound notion of kanjis, The Only Three has gained another precious inspiration: the unity and circle of creation between fire and ash. With charcoal as a point of connection, seeing that this circle of creation is a “ring” that encompasses Robatayaki and the art of cuisine in general.

LOGO

Drawing inspiration from the Japanese culinary highlights – Robatayaki and the notion of kanjis and creative calligraphy of “炭”, our creative process brought these two signature elements to life through the final logo design – a brush stroke circling outside the center Kanji.

COLOR PALETTE

The color palette exudes a sense of timeless luxury but also its mysterious, calm and quiet vibe – a crucial part of the restaurant’s signature. The color white is added to pair with the black for a crisp and elegant look. Inspired by the burning charcoal of Robatayaki and fire performance in the restaurant, a deep red was added representing fire and bringing warmth to balance out the palette.

TYPEFACE

For typeface, Beau and Baskerville–two serif fonts were chosen bringing a sense of class and being formal. Creating a first impression that truly reflects its modernity and Japanese minimalist spirit, the collateral would need a more compact font. Gotham was chosen for the typewrite of their wordmark and headlines.